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What to Look for When Choosing an Orthodontist in Columbia, SC

White Brown Smiles
April 30, 2026

An orthodontist is a dental specialist who has completed two to three years of additional residency training beyond dental school. This extra education focuses specifically on tooth movement, jaw alignment, and facial development. If you're in the Columbia, SC area and starting to think about straightening your teeth, or your child's teeth, you'll quickly realize that not all providers are the same. Choosing the right one matters more than most people expect.

Picking an orthodontist is different from selecting a general dentist for cleanings and fillings. Specialty credentials carry real weight here. Providers like Dr. Kerry White Brown, an AAO member and board-certified orthodontist practicing in Columbia, SC, exemplify the standard you should look for. The orthodontist you choose will directly affect your results, your comfort during visits, and your long-term oral health. Some practices offer a full range of options and use advanced technology. Others have more limited capabilities. Understanding these differences helps you make a confident decision for yourself or your family.

How to Evaluate an Orthodontist: A Step-by-Step Approach

To choose the right orthodontist, start by checking credentials and board certification, then research available options, schedule a complimentary consult, evaluate the practice's technology, and read real patient reviews. These five steps give you a clear framework for comparing providers.

Step 1: Verify credentials.

Look for board certification by the American Board of Orthodontics. This voluntary certification means the orthodontist has passed rigorous examinations and meets high standards of clinical excellence.

Step 2: Research available options.

A practice should offer multiple approaches, from traditional braces to Invisalign and Spark clear aligners to specialized care like airway orthodontics. If a practice only offers one type of care, they may not be equipped to handle your specific needs. More options means a better fit for you.

Step 3: Schedule a complimentary consult.

This visit tells you a lot. Is the practice clean and welcoming? Does the team make you feel comfortable? Do they explain things clearly and actually listen? Trust your gut. How you feel during this first visit usually reflects the entire experience.

Step 4: Ask about technology.

Modern orthodontic care often includes digital scanning, 3D imaging, and laser options. These tools can make care more precise, more comfortable, and sometimes faster.

Step 5: Review patient feedback.

Look at testimonials, before-and-after photos, and online reviews. Patterns in reviews, both positive and negative, tell you more than any single testimonial.

Benefits of Choosing the Right Orthodontist for Your Smile

Working with the right orthodontist improves your results, reduces the chance of retreatment, and makes the overall experience more comfortable for both kids and adults.

How Do Custom Plans Built Around Your Needs Improve Results?

Plans built around your unique dental anatomy address your specific concerns rather than following a cookie-cutter approach. When an orthodontist studies your bite, jaw structure, and facial development before recommending a path forward, the results are more predictable and longer lasting. Access to options like Invisalign and Spark clear aligners and two-phase care for children means you get what works best for your lifestyle.

Can the Right Orthodontist Save You Money?

Yes, and in ways you might not expect. An orthodontist who gets your case right the first time saves you from retreatment down the road, and retreatment always costs more. Better long-term results with fewer complications mean less time in the chair and fewer visits overall. The right orthodontist gets your goals and works alongside you to reach them.

Orthodontist vs. Dentist vs. DIY Aligners: Options in Columbia, SC

You have choices when it comes to straightening your teeth. Understanding the differences helps you make an informed decision.

Provider Type Training Level Best For Limitations
Orthodontist Dental school + 2-3 year specialty residency Complex cases, children, airway concerns, all types of care May cost more than basic options
General Dentist Dental school only Basic aligner cases, simple crowding Limited expertise for complex bite concerns
DIY/Mail-Order Aligners No in-person exam Mild cosmetic concerns Cannot detect underlying concerns, no professional monitoring

Orthodontists complete specialized residency training that general dentists do not receive. This training covers complex tooth movement, jaw growth, and bite correction. General dentists may offer basic aligner therapy, but they lack the expertise needed for complicated cases. At White Brown Smiles in Columbia, SC, patients receive specialist-level care across all levels of complexity.

DIY and mail-order aligners skip in-person examinations entirely. Conditions like gum disease, cavities, or jaw concerns can go unnoticed. The AAO recommends that orthodontic care should always include a thorough exam by a trained specialist. Board-certified orthodontists can treat airway concerns, jaw discrepancies, and complex bite conditions that other providers cannot safely address.

What Affects the Cost of Orthodontic Treatment?

Orthodontic costs depend on the type of care you choose, the complexity of your case, your insurance coverage, and available payment plans. These four factors work together to determine what you'll actually pay out of pocket. Here is how each one plays a role.

The type of care

has a big impact on cost. Traditional braces and popular clear aligner systems like Invisalign and Spark Aligners have different price points. Your orthodontist can explain which options fit your budget and your goals.

Case complexity

matters too. Simple crowding takes less time to correct than severe bite conditions or jaw misalignment. Longer durations mean higher overall costs.

Insurance coverage

and in-network status can reduce your out-of-pocket expenses. Many practices work with insurance providers and can help you understand your benefits.

Flexible payment options

make care more accessible. White Brown Smiles, for example, offers complimentary consults, low down payments, HSA/FSA acceptance, and 0% in-house financing for families across Columbia, Florence, and Orangeburg, SC. These options let you spread costs over time without financial stress.

The least expensive option is not always the best value. Quality of care matters for lasting results. Going with a less qualified provider now can lead to retreatment later, which always costs more in the long run.

Who Should Be Especially Careful When Choosing an Orthodontist?

Some situations call for extra attention when selecting your provider.

Parents of young children

should know that the AAO recommends a first orthodontic visit by age seven. At this age, an orthodontist can spot developing concerns and determine if early intervention would help. Not every child needs care at seven, but an evaluation provides valuable information.

Adults seeking discreet options

like Invisalign or Spark clear aligners should ask about the orthodontist's specific training with these systems. How many adult patients do they treat with clear aligners each year? Experience matters.

Patients with complex needs

such as sleep apnea, airway concerns, or jaw misalignment require specialized expertise. Airway orthodontics focuses on the relationship between jaw structure and breathing, and this advanced care demands a provider with specific training. Those whose previous orthodontic care has relapsed also need an orthodontist who can assess why teeth shifted and build a plan to prevent it from happening again. If dental anxiety is a factor for you or your child, reading reviews can give you real insight into how a practice handles nervous patients.

Frequently Asked Questions About Choosing an Orthodontist

What questions should I ask at my first orthodontic visit?

Ask about credentials, experience with your specific concerns, and recommended options. Find out about the estimated timeline, total cost, and payment options. Ask how they handle emergencies and what happens if your plan needs adjustments.

How do I know if an orthodontist is board certified?

Visit the American Board of Orthodontics website to verify any orthodontist's board certification. ADA membership is standard for all dentists, while AAO membership and ABO certification are orthodontic-specific distinctions that signal additional commitment to the specialty.

Is it worth paying more for a specialist over a general dentist?

For most patients, yes. Orthodontists have years of additional training specifically in tooth movement and bite correction. This expertise becomes especially valuable for complex cases, children's care, and situations involving jaw alignment or airway concerns.

How long does orthodontic care take?

Most cases take 12 to 24 months, though duration varies based on your specific needs. Some simple cases finish sooner, and complex cases may take longer. Your orthodontist will give you a detailed estimate after examining your teeth.

Can I switch orthodontists if I'm not satisfied?

Yes, though it requires coordination. Your records and plan would transfer to the new provider. If you're considering a change, discuss your concerns with your current orthodontist first, as sometimes things can be resolved through better communication.

Choosing the right orthodontist is one of the most important decisions you'll make for your smile. Whether you're in Columbia, SC, or nearby areas like Florence, Orangeburg, or Charleston, taking the time to verify credentials, compare your options, and schedule a complimentary consult puts you in the best position to get great results. The team at White Brown Smiles, led by Dr. Kerry White Brown, includes AAO members and experienced Invisalign and Spark clear aligners providers. Because everyone deserves a beautiful smile, the practice welcomes patients of all ages and offers flexible payment options, including 0% financing and low down payments. If you'd like to learn more about what care built around you looks like, White Brown Smiles has convenient practices across South Carolina ready to help you take that first step.

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Our Reviews

Experience Our 5-Star Care

Hear from past patients about their life-changing experiences and why they trust our team for their family’s care.

Rashonda C.
"I had a wonderful experience at white brown smiles on 4/8/2026! I am usually very anxious about dental work, but the Dental Assistant Named Roosevelt was so kind and gentle. He took the time to explain everything step-by-step and made sure I was completely comfortable during my entire procedure. The entire staff is professional and welcoming. Highly recommend!" I only want Mr. Roosevelt!!!
Bobbie
I have no pain after getting my braces for the first time!!! They ease you in. I got them put on March 2 and since then I see movement and improvement with my teeth. I absolutely love this location and staff . Some of the most beautiful people . Thank you for help changing my smile and confidence !
Renny C.
If you need braces....this is the place to go . All staff are very professional and I received the best care I could've asked for. Everyone was efficient and I couldn't have asked for better service. Thank you all!!! 🙂❤️
Juan R.
From consultation to now, everything was amazing. Staff is great and the whole vibe in office is great as well!!!
Kaydrent
I had the pleasure of having Mr Roosevelt assigned to me under White Brown and as much as I don’t want to share how I love every visit I’m compelled to share how outstanding and amazing he is. Disclaimer: Don’t you all overwhelm him bc he is just that amazing. From the moment I walked in he was so welcoming, and made all my fears about getting braces disappear. He has the warmest personality, genuine, professional and very knowledgeable about what he’s about to do and what’s the purpose. He explained every step, stopped midpoint to get my thoughts and to make sure if I like what I saw. Every visit is a catch up session and goes by entirely tooooo fast. He definitely deserves greater than five stars. ⭐️ Because of him I would refer anyone that asks. Thanks for making this experience easy and welcoming.

-Kay
Sameatra A.
We were really impressed with every part of our visit. My daughter received her consultation and braces all in the same day.
Alexis C.
I had a very good experience. Roosevelt helped me very much was the best. Give him a raise cause he deserves it. Best customer service I could ask for.
Kaydian G.
I’m glad we stumbled across White-Brown Smiles! Dr. White-Brown and her staff have been very kind, knowledgeable, helpful and supportive throughout this process. I recommend them highly for your orthodontic needs!!!

Btw, shout out to Shala and Kylie who worked with my daughter recently 👏🏽👏🏽👏🏽! They engaged with her and made her feel comfortable throughout the entire process. You ladies ROCK 🥳🥳🎉🎉🎉!!!!
day
Roosevelt is such a kind and warm soul. He kept a genuine smile on my face throughout the entire appointment.
Diamond
I had such a great experience especially with Rosevelt, he was so kind, patient & also very passionate about what he does. he made me feel very comfortable through out the process and I highly appreciate it!!!
Shanice
Rosevelt is always so kind and helpful! Very efficient and makes me feel welcome, He is so friendly and passionate at what he does! So proud to be a patient here
chanel M.
I love this orthodontist. Zay was the one that did my x-rays he was very funny and did a great job.
Niaa M.
Roosevelt did an amazing job and he kept me laughing .. and made my day thank you so much !
Tamara M.
Shala was very loving from beginning to end, we love everyone here but she is top of the line!!
Shiqasha K.
Shala does a great job with help with good customer service and always get job done …
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  • 224 Oneil Ct #13
    Columbia, SC 29223
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  • 2859 David H McLeod Blvd
    Florence, SC 29501
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  • 275 Harbison Blvd., Suite GG
    Columbia, SC 29212
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  • 2847 Pelham Ct
    Orangeburg, SC 29118
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    Charleston, SC 29407
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